What is product testing and how can you be a part of it?

Hello everyone!

Recently my husband came across this fantastic website called TheInsiders (https://www.theinsidersnet.com/)

We had the privilege of testing out bepanthen practically straight after signing up!

Below is some information taken from their website on how you can sign up and become a tester yourself!

What is The Insiders about?

The Insiders is a community of influential consumers that have a passion to connect with the products they love. Our members spark conversations to bridge the gap between brands and consumer and help excellent products to stand out from the crowd by: 

•  Sharing their opinion on social media
•  Starting conversations at home or outside with friends, family, colleagues, neighbours etc.
•  Throwing a home party for friends
•  Writing product reviews
•  Creating influential posts and user-generated content
•  Participating in fun sweepstakes

How do I know whether I have been selected or not?

If you have subscribed to a campaign, you will receive either a selection or non-selection mail within two weeks. Monitor your mailbox (and spam filter) for the exciting news.

How do I become a member?

1. Just sign up as an Insider and complete your profile as much as possible, so we can match the best campaign(s) for you. 
2. Select and apply for the campaign(s) you’d like to participate in by filling in the selection survey of that/those campaigns.  

We’re looking for passionate members who are committed to helping us and our clients to voice and share their experiences online and into their network.

Why should I become an Insider?

It’s free, it’s fun and you make an impact:

•  You are the first to discover new products of some of your favorite brands.
•  You always have something exclusive to talk about and share with your friends.
•  Your advice is valued by others.
•  Your opinion shapes and improves your favorite products and brands for the better.
•  You can convince or offer advice to people who are shopping online.
•  You increase your status and following.
•  You get fabulous discounts on some of the newest products or get to win prizes for your activity.

Sign up only if you are really invested. If you don’t want to participate actively or post your feedback, it is better to offer your place to others that are eager to share their thoughts.

What is WOMming?

Word of Mouth (WoM) marketing is much more credible and has a greater impact than traditional advertising. It means spreading the word, online and offline, about a product or service by simply talking about it with friends, family and relatives. After all, wouldn’t you be excited if someone close to you offers solid recommendations? 
 
Need proof?

•  84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. [Nielsen] 
•  70% of people read online reviews before making a purchase decision, either online or buying it later in-store. [PwC’s Annual Global Total Retail Consumer Survey, February 2015] 
•  Millennials ranked word-of-mouth as the number one influencer in their purchasing decisions about clothes, packaged goods, big-ticket items (like travel and electronics), and financial products. Baby Boomers also ranked Word-of-Mouth as being most influential in their purchasing decisions about big-ticket items and financial products. [Radius Global]
•  Brands that inspire a higher emotional intensity receive three times as much Word-of-Mouth as less emotionally-connected brands. [Keller Fay Group]